With DigitalTown’s Smart.Search, residents and visitors can find local results from Content, Community and Commerce pages. Local vendors relevant to user queries are highlighted in the search results. Both brick-and-mortar businesses as well as home-based businesses can market their wares directly on the DigitalTown platform, typically without fees, effectively allowing any local community to be its own Amazon.
Many business owners believe simply launching a website will drive new traffic and sales. The reality is that without significant traction, new sites get buried in Google and Bing searches, rarely appearing in the first few listings or even in the first few pages. According to a study published in Nature, Google indexes no more than 16 percent of the web. Any given search turns up just 0.03 percent of relevant pages. It is like fishing in just the top two feet of the ocean!
Unlike conventional search which shows results in a single unstructured page, DigitalTown's Smart.Search returns local things to buy, places to go, people to meet, and events to attend, based on a single search term.